The Spirit of Bands Apple Watch is to Unleash the Dreamer in All of Us. Dare to be the person you dream of being, at B.A.W we embrace everyone’s individuality, empower men and women to stay true, dream big and aim high. You need no standard on what is fabulous because You Are Fabulous. We are just not beautiful bands for Apple Watch, we are creating a reflection of the ideal version of you.


Purpose moves us, and our purpose is to make every bit of your shopping journey more than pleasant. From outstanding design, dedicated craftsmanship to responsive customer service, we never stop exceeding perfection.


We are more than just delightful watch bands – we are a community of dreamers creating our own wrist fashion. Join our journey as we create amazing Bands for your Apple Watch.